Swarms of people, waving signs, buying books, and scoring autographs.
"I'm really excited. He's a folk hero now," says Flo Frick, who attended the taxpayer tea party.
The center of attention? Samuel Joseph Wurzelbacher, better known as Joe the Plumber, spending tax day in Lansing to, he says, talk to the American people.
"I've got to get them interested in coming out and holding our government accountable," says Wurzelbacher. "So I really just want to generate excitement around these rallies and get people involved."
His message? Push party politics aside, and put America first.
"Forget being a democrat, forget being a republican," Wurzelbacher says. "Let's work together."
"Most of my neighbors are union members, democrats," he continues. "We're all good friends and we all want the same thing, and that's a better America. We want a limited government and we want lower taxes."
Joe the Plumber also calling the federal government out of touch.
"What does Washington know what's going on in Lansing? Not a thing," he says. "Washington doesn't know what's going on in Toledo or small town America."
Protesters at Wednesday's tea party voicing support for the issues, and rallying around Joe.
"He's just an average citizen just like us and he's really getting passionate and he's interested in getting others involved in politics too, which is really exciting," says protester Colleen Hoch.
Organizers say that's exactly why they brought him to Lansing.
"We want to empower every single person who came here today to be like Joe the Plumber get involved, engage their legislators, because they can have an effect on policy," explains Scott Hagerstrom, state director of Americans for Prosperity.