ATLANTIC CITY, N.J. (AP) -- The company that owns the NHL's New Jersey Devils, the NBA's Philadelphia 76ers and a major New Jersey sports arena is going all in on promoting sports betting.
Harris Blitzer Sports and Entertainment on Tuesday announced its second deal in five days to open a sports lounge at Newark's Prudential Center to promote sports betting to customers with gambling accounts on their mobile phones.
This time it's a deal with Caesars Entertainment for a restaurant and bar on the main concourse.
It follows last week's deal opening of a sports lounge with bookmaker William Hill.
Neither facility can accept cash bets, something reserved for casinos and racetracks.
But they may prove an effective way to promote and cash in on mobile sports betting, where most of the growth is.