Ukrainian company looking to keep teeth, Earth clean

Developers of a disposable toothbrush in Ukraine aim to keep both teeth and the planet clean.

Named after the butterfly that is said to live for just one day, Effa is a disposable toothbrush made of recycled paper.

The handle is made from a thin layer of biodegradable plastic and bristles that decompose faster than regular Nylon.

Using it is the same, but the founders are focused on ecology.

The team said they have orders from Europe and the U.S.

They plan to produce the first batch by the end of the year.