(WILX) -- Some Americans won't finish their holiday shopping until Christmas Eve.
The national retail federation says 24% of Americans are planning to make their last purchases this weekend, 7% will still be shopping on Christmas eve.
And 4% say their final gifts won't be bought until after Christmas.
For consumers who miss the Christmas deadline, 50% plan to take advantage of post Christmas sales in stores and 45% plan to do the same online.
But, what do consumers say they love most about shopping?
Well, 35% say the family tradition, 22% say the holiday decorations and 17% say finding the perfect gift.