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Study says many Americans wait until the last minute to buy gifts

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Published: Dec. 21, 2018 at 7:14 AM EST
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Some Americans won't finish their holiday shopping until Christmas Eve.

The national retail federation says 24% of Americans are planning to make their last purchases this weekend, 7% will still be shopping on Christmas eve.

And 4% say their final gifts won't be bought until after Christmas.

For consumers who miss the Christmas deadline, 50% plan to take advantage of post Christmas sales in stores and 45% plan to do the same online.

But, what do consumers say they love most about shopping?

Well, 35% say the family tradition, 22% say the holiday decorations and 17% say finding the perfect gift.