Powerade rolls out new line
Powerade unveils new drinks for the first time in more than a decade.
The new products target everyone from elite marathon runners to the casual fitness guru.
Among the products are a zero-sugar, no calorie, electrolyte enhanced sports drink called "Powerade Ultra."
"Powerade Power Water" is a flavored water that contains electrolytes and vitamins.
The new line hopes to move beyond sports drinks, and make a splash in the broader health and wellness market.
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