Powerade rolls out new line

Published: Jan. 16, 2020 at 2:14 PM EST
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Powerade unveils new drinks for the first time in more than a decade.

The new products target everyone from elite marathon runners to the casual fitness guru.

Among the products are a zero-sugar, no calorie, electrolyte enhanced sports drink called "Powerade Ultra."

"Powerade Power Water" is a flavored water that contains electrolytes and vitamins.

The new line hopes to move beyond sports drinks, and make a splash in the broader health and wellness market.

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