Panera Bread new breakfast strategy

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Panera Bread is changing its breakfast strategy to attract customers looking for convenience and quality.
The company says it wants to make breakfast a bigger part of its business.
So, Panera is adding new breakfast wraps to its morning menu at participating locations.
Panera is also upgrading its coffee options with new light and dark roasts, and employees will start grinding whole beans in house.
Panera's new menu changes comes as their breakfast delivery service expands to more than 6-hundred stores across the nation.

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