Mountain Dew ready to kiss and make up with the U.P.

Published: Jul. 11, 2019 at 5:37 AM EDT
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Mountain Dew is about to make up after a faux pas to the Upper Peninsula and the entire state of Michigan.

In July they kicked off a promotion about the "Dew-nited States."

However, Mountain Dew confused Michigan's Upper Peninsula as a part of Wisconsin, and Yoopers were not happy about it.

The unofficial Twitter account of the U.P. gave Mountain Dew an ultimatum "fix the mistake or send a free case to all my residents--sincerely, America's peninsula."

In a tweet, the brand says it's sorry for the mix-up and that it's got something up its sleeve to make things right.

Well, that time is now...

Mountain Dew sent NEWS 10 a statement saying, "We promised to make it up to residents – and true to our word, we’re excited to announce that we’re now doing just that by launching a custom “Upper Peninsula” label."

The label will be premiered at some special events over the weekend.

• On Sunday, August 10th – at the Upper Peninsula Supply Co. at 2 p.m. residents will have the first chance to see the newest bottles.

• From Monday, August 11th – Wednesday, August 13th they are saying they will have a special surprise at the Upper Peninsula State Fair that will include setting up a large space for people to “dunk” Mountain Dew employees, families and friends in a dunk tank. There will also be thousands of free bottles and swag passed out to attendees.


for more information.

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