Heineken is hoping you'll drink their beer after a workout

Published: Oct. 12, 2018 at 9:13 AM EDT
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Beer-maker, Heineken, wants you to drink a beer after a workout or even during an office lunch.

That's why the company is launching a new non-alcoholic beer called Heineken Zero-Zero.

Heineken first launched the beer in Barcelona in May 2017 and has since introduced it in more than 30 countries.

To promote the product, the company will advertise new occasions for people to drink beer, like lunchtime and after a trip to the gym.

Heineken Zero-Zero contains 65 calories and is set to hit shelves nationwide in January.