WASHINGTON (AP) -- The Obama administration says it's setting a goal of eliminating traffic fatalities in the United States within the next 30 years.
The National Highway Traffic Safety Administration says 35,092 people died in traffic crashes in 2015.
That's up 7.2 percent from 2014.
The Transportation Department is laying out it's "Road To Zero" Campaign that would focus first on promoting efforts such as increased seat belt use, the use of rumble strips and campaigns against drunken and distracted driving.
The NHTSA says 94 percent of crashes can be tied back to driver error like drunken or distracted driving.
The Transportation Department says the introduction of self-driving cars and other advanced technologies also makes zero deaths possible.
The zero deaths idea was first adopted in Sweden in 1997. The concept has since been adopted in many places -- including some U.S. cities.