LANSING, MI (WILX) With Father's Day less than a week away, you might still be searching for that perfect gift.
Chris Clackum, of NBC News, said expectations are low when it comes to how much people will spend on Father's Day gifts this year.
Marisa Tarleton, CEO of RetailMeNot.com said," 80% of consumers plan to buy a gift for Mother's Day and only 70 % plan to buy a gift for their fathers."
According to Tarleton, the $90 projected to be spent on dad is getting closer to the $100 spent on mom.
"Because Retail-Me-Not has tracked this data for years, that divide is shrinking - it used to be that consumers would only spend about $80 on dad," Tarleton said.
There is good news out there for dads who might be looking for something other than ties or socks this year.
"What we're finding now is that consumers want to purchase something for dad that they can experience with him. Some of the top contenders for gifts include dinners out, gift cards for experiences - even trips they can take together," Tarleton said.
The National Retail Federation said the average consumer will spend about $140 on dad this year in order to make him feel special this Father's Day.
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