EASTER FUN FACTS: Jelly Bean consumption to reach 16 Billion
Easter spending is expected to be the second highest on record this year.. But where will consumers shop?
According to the National Retail Federation, 59% of consumers will shop at discount stores for their Easter gifts, while 46% will visit department stores.
In preparing for Easter, 28% of Americans will make on-line purchases, 25% will shop at a specialty store, and 25% will go to a local store.
Among smartphone users, 30% will do price comparisons and research items on their devices, while 19% will use their devices to make a purchase.
Consumers will celebrate the holiday in a variety of ways..
Many will visit family and friends, about 60%.
And 35% of consumers will participate in an Easter egg hunt.
But what about jelly beans? The sweet, chewy candies are an Easter staple.
It's estimated that Americans consume nearly 16-billion jelly beans on Easter.
The most popular jelly bean this year according to candystore.com is buttered popcorn.
In second place...black licorice.