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EASTER FUN FACTS: Jelly Bean consumption to reach 16 Billion

Published: Mar. 30, 2018 at 6:18 AM EDT
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Easter spending is expected to be the second highest on record this year.. But where will consumers shop?

According to the National Retail Federation, 59% of consumers will shop at discount stores for their Easter gifts, while 46% will visit department stores.

In preparing for Easter, 28% of Americans will make on-line purchases, 25% will shop at a specialty store, and 25% will go to a local store.

Among smartphone users, 30% will do price comparisons and research items on their devices, while 19% will use their devices to make a purchase.

Consumers will celebrate the holiday in a variety of ways..

Many will visit family and friends, about 60%.

And 35% of consumers will participate in an Easter egg hunt.

But what about jelly beans? The sweet, chewy candies are an Easter staple.

It's estimated that Americans consume nearly 16-billion jelly beans on Easter.

The most popular jelly bean this year according to candystore.com is buttered popcorn.

In second place...black licorice.