Consumer trends from holiday shopping

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LANSING, Mich. (WILX) - Is your Christmas shopping complete thanks to sales on Black Friday and Cyber Monday?

Or will you still be trodding through malls over the next couple of weeks to finish your holiday shopping?

What those two "shopping holidays" showed us is what the top purchases of the season have been and where those items were purchased.

Take a look at this data provided by

• Shoppers definitely took advantage of the pre-Black Friday Sales, with Thanksgiving day itself bringing in the most revenue for The entire weekend has often been coined as “Cyber Weekend” because of the sharp increase in sales at retailers nationwide.
• Top merchants during Cyber Week: Walmart, Target and Amazon received the most clicks on from deal-enthusiast shoppers.
• While products from dozens of different companies were selling out on Amazon, our internal data shows that Amazon’s own branded products garnered the most interest. Here are the top 5 products sold via on
o Amazon Echo Dot (2nd Generation)
o Amazon Fire TV Stick with Alexa Voice Remote
o Amazon Echo (2nd Generation)
o AncestryDNA: Genetic Testing - DNA Ancestry Test Kit
o TP-Link Smart Plug
• Despite the rising move to mobile, 56% of all Amazon orders were made via desktop. Desktop purchases drove 60% of Amazon orders on Cyber Monday vs 55% on Thanksgiving, and 54% on Black Friday.
Holiday Shopping Trends:
• According to a recent survey from and Ipsos, Amazon, Walmart and Target are the top brands this holiday season across all age brackets.
• Apple, Home Depot and Nordstrom have the largest percentage of shoppers with big budgets of $800 and more. 52% of Apple shoppers have $800+ budgets, along with 49% of Home Depot shoppers and 48% of Nordstrom shoppers. For comparison, just 33% of Walmart shoppers have budgets that high.
• More than three-fourths of consumers (77%) will search online for deals before a holiday purchase at least sometimes, and more than half (51%) do so at least most of the time.

However, if you are part of the 40% that like to wait until Christmas Eve to do your shopping, these items might be gone.

The survey also found that men are 14% more likely than woman to shop on Christmas Eve. It even states that women start their shopping as early as October.