Marriott to expand further into home-sharing
Marriott is pushing more heavily into home-sharing, confident that its combination of luxury properties and loyalty points can lure travelers away from rivals like Airbnb. The world's biggest hotel company will soon start taking reservations through its website for 2,000 homes in 100 markets in the U.S., Europe and Latin America.
The program expands a pilot program Marriott began in London last spring.
Marriott is targeting families and groups. Prices range from $200 per night for a one-bedroom apartment to $10,000 for a full Scottish castle.
Marriott is a long way from matching home-sharing behemoths like Airbnb, which boasts 6 million listings. But it says it can offer a standard of service and a loyalty rewards program that Airbnb can't match.
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