Jennifer Watkins

Marketing Director

Connect With Me

jennifer.watkins@wilx.com

517-394-9316

Jennifer started her career off as a Journalist and also developed and launched her own Detroit-based clothing line.

Jennifer oversees WILX's marketing/creative services/promotions/community-relations staff and activities. Jennifer has twenty years of marketing and advertising experience. She has created marketing strategies & promotions for many top Fortune 500 companies such as Proctor & Gamble, Loreal, J&J, Cardinal Health, Kroger, McDonald’s and The Home Depot. She most recently comes from Valassis Communications (a digital & print marketing firm) where she was responsible for innovation and managing multiple digital and printed advertising products and brands.

Jennifer started her career off as a Journalist and also developed and launched her own Detroit-based clothing line. She holds a Master’s Degree in Marketing from the University of Michigan and a Bachelor’s Degree in Broadcast Communications from WMU.

She lives in Hartland with her husband and two kids, Chase, who is 10 and Stella, who is 7.









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