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Strong NIL Prediction Offered by Company Leader

FILE - Ohio State linebackers Tuf Borland (32), Davon Hamilton (53) and Malik Harrison (39)...
FILE - Ohio State linebackers Tuf Borland (32), Davon Hamilton (53) and Malik Harrison (39) smother Michigan running back Hassan Haskins (25) in the second half of an NCAA college football game in Ann Arbor, Mich., in this Saturday, Nov. 30, 2019, file photo. Michigan canceled its annual rivalry game at Ohio State on Tuesday, Dec. 8, 2020, because of the COVID-19 outbreak within the Wolverines football program. (AP Photo/Paul Sancya, File)(Paul Sancya | AP)
Published: May. 10, 2022 at 5:56 PM EDT
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UNDATED (AP) - College football and men’s basketball players on scholarship in one of the major conferences can expect to soon earn a minimum of $50,000 each year he plays because of the influx of cash from booster collectives brokering name, image and likeness deals. That prediction comes from Blake Lawrence. He’s co-founder and CEO of Opendorse, a company that helps athletes and schools navigate the NIL landscape.

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