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Make an Impact: WILX and Mid-Michigan Raise $14,000 for Capital Area Diaper Bank

WILX and Capital Area Diaper Bank volunteers, March 25th 2022
WILX and Capital Area Diaper Bank volunteers, March 25th 2022(WILX)
Published: Mar. 24, 2022 at 7:13 PM EDT
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LANSING, Mich. (WILX) - Results are in for the WILX March Make an Impact event, held March 21st - 25th in support of the Capital Area Diaper Bank.  Thanks to your generous donations, this event will help more than 2,200 babies and other individuals in our community over the next month.

The Capital Area Diaper Bank is a non-profit, operated completely by volunteers, that supplies baby diapers and incontinence supplies at no charge to homeless and low-income families, as well as seniors and those with disabilities.  The diapers are distributed through a network of community partners agencies, hospitals, and churches.  The Diaper Bank normally distributes thousands of diapers per month, but recently many of the shelves have been bare.  The urgent need, especially for the toddler size, is partly due to steep increases in the cost of diapers.

Throughout the week, WILX asked viewers to drop off items at the station and other locations throughout Lansing.  Our community came through with more than 200 cases of diapers, and other supplies.  Then, during the Friday telethon from the News 10 Call Center, viewers donated an incredible $14,000, allowing the Diaper Bank to purchase additional diapers and supplies.

“At several points during Studio 10 and the evening news, every phone was ringing non-stop,” said WILX General Manager Debbie Petersmark, “The volunteers high-fived and celebrated the generosity, including several $500 and $1,000 donations.”  All funds go directly to the purchase of diapers and supplies.  Linda Karl from the Capital Area Diaper Bank was moved to tears.  She said “It was beyond wonderful. Thank you all again.”

Of course, the need for diapers is year-round.  You can click HERE for more information.  Thank you, Mid-Michigan, for helping to Make an Impact right here in our community!

About Make an Impact: The mission of WILX is to serve, connect and inform in ways that improve our communities and impact people’s lives.  We consider the impact our actions have on other people, and our community, and choose those actions that drive positive change. In 2021, WILX launched the Make an Impact campaign whereby each month we use the full power of the television station and digital properties to raise awareness, raise funds, and/or collect supplies for one organization in our viewing area. The weeklong drive culminates with a day-long telethon from the News 10 Call Center. Since November 2021, WILX has supported the High Five Turkey Drive, Footprints of Michigan, The American Red Cross, Toys for Tots, The Lansing and Jackson Food Banks, the Salvation Army, and the Capital Area Diaper Bank, making an impact for thousands of people.

Get Involved:  If your company would like to use your marketing dollars to make a big difference, partner with News 10 through a financial sponsorship of one or more Make an Impact events. Contact sales@wilx.com today. If your organization would like to be considered as the beneficiary of Make an Impact, please email Jennifer.Watkins@wilx.com.

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