Lansing Clothing Company gets sales boost from HBO series
The series follows the rise of the Los Angeles Lakers basketball dynasty, and its many stars, including Lansing native Earvin “Magic” Johnson.
LANSING, Mich. (WILX) - A local business called, Lansing Clothing Company, got some airtime on Sunday night in the debut episode of a new HBO mini-series.
Their clothing appeared in the show called “Winning Time: The Rise of The Lakers Dynasty,”
The series follows the rise of the Los Angeles Lakers basketball dynasty, and its many stars, including Lansing native Earvin “Magic” Johnson.
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In one of the scenes in the first episode, you can see Magic Johnson’s character wearing this Lake Lansing t-shirt made by Lansing Clothing Company.
In an added local tie, Johnson is portrayed by Quincy Isaiah - a 26-year-old Muskegon native and 2017 graduate of Kalamazoo Community College.
Lansing Clothing Company announced the news on its Facebook page Monday. In the post, they say they’re so blessed to have this happen and gain this kind of exposure.
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Owner Jeremy Helton tells News 10 that HBO had reached out to him years ago and had to keep the news a secret - until now. He said the moment all set in while he was working at home Sunday night.
“I was at my computer doing some work, and then I had some orders come in online for the actual t-shirt,” said Helton. “I was like ‘well let me check on this real quick,’ cause that’s kind of strange. I looked it up and I was like ‘oh man the series dropped today,’ so I dialed up HBO Max and started watching it. About 47 minutes into the show, I see the character who plays Magic Johnson wearing the t-shirt.”
Helton also says it was the best promo a person could get and since the episode was released he has seen an increase in sales.
The series, which also stars John C. Reilly, Jason Clarke, Jason Segel, and Adrien Brody, has a new episode released each Sunday on HBO Max.
More Lansing business news:
- New bakery offers specialty treats in Downtown Lansing
- Lansing taking bids to move City Hall for downtown development
- Lansing business owner welcomes the challenge of owning a small business during the pandemic
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