Advertisement

Lansing Clothing Company gets sales boost from HBO series

The series follows the rise of the Los Angeles Lakers basketball dynasty, and its many stars, including Lansing native Earvin “Magic” Johnson.
A shirt by Lansing Clothing Co. can be seen in the miniseries "Winning Time: The Rise of The...
A shirt by Lansing Clothing Co. can be seen in the miniseries "Winning Time: The Rise of The Lakes Dynasty" on HBO Max, worn by the actor playing Magic Johnson.(Lansing Clothing Co)
Published: Mar. 8, 2022 at 8:41 AM EST
Email This Link
Share on Pinterest
Share on LinkedIn

LANSING, Mich. (WILX) - A local business called, Lansing Clothing Company, got some airtime on Sunday night in the debut episode of a new HBO mini-series.

Their clothing appeared in the show called “Winning Time: The Rise of The Lakers Dynasty,”

The series follows the rise of the Los Angeles Lakers basketball dynasty, and its many stars, including Lansing native Earvin “Magic” Johnson.

More business news: Michigan business owners worried a new challenge is coming their way

In one of the scenes in the first episode, you can see Magic Johnson’s character wearing this Lake Lansing t-shirt made by Lansing Clothing Company.

In an added local tie, Johnson is portrayed by Quincy Isaiah - a 26-year-old Muskegon native and 2017 graduate of Kalamazoo Community College.

Lansing Clothing Company announced the news on its Facebook page Monday. In the post, they say they’re so blessed to have this happen and gain this kind of exposure.

More on Magic: 30 years later - How Magic Johnson changed the stigma of HIV

Owner Jeremy Helton tells News 10 that HBO had reached out to him years ago and had to keep the news a secret - until now. He said the moment all set in while he was working at home Sunday night.

“I was at my computer doing some work, and then I had some orders come in online for the actual t-shirt,” said Helton. “I was like ‘well let me check on this real quick,’ cause that’s kind of strange. I looked it up and I was like ‘oh man the series dropped today,’ so I dialed up HBO Max and started watching it. About 47 minutes into the show, I see the character who plays Magic Johnson wearing the t-shirt.”

Helton also says it was the best promo a person could get and since the episode was released he has seen an increase in sales.

The series, which also stars John C. Reilly, Jason Clarke, Jason Segel, and Adrien Brody, has a new episode released each Sunday on HBO Max.

Anyone catch the season premiere last night of the new HBO’s series “WinningTime” The Rise of the LA Lakers Dynasty? The...

Posted by Lansing Clothing Co on Monday, March 7, 2022

More Lansing business news:

Copyright 2022 WILX. All rights reserved.

Subscribe to our News 10 newsletter and receive the latest local news and weather straight to your email every morning.