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Mid-Michigan Helps to Make An Impact with the WILX Food Drive!

Make An Impact with the WILX Food Drive!
Published: Feb. 24, 2022 at 7:03 PM EST|Updated: Mar. 3, 2022 at 5:58 AM EST
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LANSING, Mich. (WILX) - UPDATE: WILX and the Lansing Brewing Company partnered with the Greater Lansing Food Bank and the South Michigan Food Bank to collect non-perishables during the last week of February for the News 10 Make an Impact campaign. The event wrapped up on that Friday with the very successful NEWS 10 Phone Bank during all News 10 newscasts and WILX’s Lifestyle show, Studio 10.

During the weeklong event, 650 pounds of food was donated by generous viewers at the WILX Studios and the Lansing Brewing Company. The phone bank was manned by volunteers from the Greater Lansing Food Bank and the South Michigan Food Bank. Viewers called in and donated an amazing $8,000 for the food banks to purchase food. The funds raised will provide over 21,000 meals in Mid-Michigan.

Kelly Miller, the GLFB Director of Philanthropy said “We’re all still so thrilled with how well the telethon went Friday evening. Thank you so much for the opportunity to be a part of Make an Impact. Everyone at the station was wonderful on Friday and we all had a blast!”

The Lansing Brewing Company offered a generous deal during the week, where they planned to donate $1 for every pint sold of their Amber Cream Ale to the Greater Lansing Food Bank. After the event concluded, General Manager, Jeremy McKowen decided to triple that donation - bringing it to a total of $1,047 in donations to the Food Bank! “We are so grateful for being able to take a part in such an important cause,” said McKowen. “Our community is filled with so many in need, and we are hopeful that this will lend even a small hand in providing some support.”

If you would like to still give - You can click HERE to donate directly online and help change lives throughout Mid-Michigan.

Thank you Mid-Michigan for helping to Make an Impact right here in our community!

2/15/2022. WILX is partnering with The Lansing Brewing Company the week of February 21st - 25th to collect non-perishable food donations for the Greater Lansing Food Bank and the South Michigan Food Bank (serving the Jackson area). The need for donations is an on-going challenge, especially after the holidays.

There’s still time to donate by dropping off food donations at the following locations:

  • WILX Studios between 9AM - 5PM (500 America Road, Lansing)
  • The Lansing Brewing Company between 12PM - 11PM Tues-Sat (518 East Shiawassee, Lansing). And for every pint of Amber Cream Ale sold during the week at the Lansing Brewing Co, they will donate $1 to the GL Food Bank!
  • South Michigan Food Bank locations between 11AM - 2PM. (Jackson Giving Back, 1003 Clinton Rd, Jackson or Salvation Army Jackson, 806 Pearl Street)

The Food Banks are looking for traditional items such as canned goods (meals in a can, stew, soups, veggies, fruit, etc), plain pasta, rice and canned and dried beans.

In addition and in support of the Greater Lansing Food Bank’s work with newly arriving Afghan refugees, they are collecting culturally familiar foods such as canned tomatoes, coconut milk, lentils, basmati rice, chicken broth and chick peas.

If you cannot donate in person, Friday there will be a live phone bank at WILX where you can call in to make a financial donation to purchase food.

You can click HERE to donate directly online and help change lives throughout Mid-Michigan.

Join us in Making An Impact in Mid-Michigan!

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