Watching Your Wallet: Is Black Friday dead?

Published: Oct. 18, 2021 at 7:32 PM EDT
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(WILX) - Retailers still market Black Friday, and we all subconsciously think the day after Thanksgiving is when Holiday shopping begins and you can find the best deals. But does it really start that day? Especially this year, where every retailer and shopping expert is telling you to start early, that you should be holiday shopping right now.

There are going to be shipping delays and inventory problems. Over the last decade, we’ve seen the Christmas and Hanukah-inspired sales start earlier and earlier in the season. Shopping and Trends Expert Kristin McGrath with RetailMeNot says we’re starting to see retailers play with what Black Friday means.

“For the past couple of years it hasn’t been a single day anymore,” she said. “It starts a week early, it starts two weeks early. Some retailers started it a month early last year because consumers really like that familiarly, knowing that they’re getting the best deal on Black Friday, but it’s not just a day anymore.”

The day after Thanksgiving is really losing its relevance with shoppers. Gone are the days of waiting in line at 5 a.m. for a doorbuster. Consumers have increasingly turned to the internet shop on Black Friday itself. The online version of Black Friday was already taking hold prior to the pandemic.

In 2019, shoppers spent more than $600 billion online. That was up nearly 15% from the previous year, according to the Commerce Department.

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