Former Democratic Congressman Mark Schauer launched his campaign website on Tuesday and announced via Facebook and Twitter that he's running to be the next governor of Michigan.
"Clearly we need a different governor in MIchigan and he'll present an outstanding contract to Snyder," said Ken Brock, senior advisor to Mark Schauer.
Schauer is running as an advocate for the middle class. His advisor gave few details about their campaign strategy, but criticized Gov. Rick Snyder for giving tax breaks to businesses and taxing pensions.
However, the Michigan Republican Party is backing the governor for another term and says his policies work.
"I think he has an outstanding opportunity to show Michigan, all voters of Michigan the fact that the reforms he has put in place, the new laws, the less regulation...job growth is taking place, it'd be great for all families in Michigan," said Chair Bobby Schostak of the Michigan Republican Party.
What do voters think? A recent Epic-MRA poll shows that both Schauer and Gov. Snyder have 39% of the votes, while 22% of voters are still undecided. That said, the former Congressman still has a long way to go since poll numbers show that 61% of those surveyed don't even know who he is."
"Well, today is the start of that, the start of a campaign to introduce Schauer to the people in the State of Michigan that don't know him,"said Brock.
Meanwhile, the Michigan Republican Party said they'll be using their statewide network to fundraise and help keep Gov. Snyder in office.