CENTREVILLE, Va. (July 31, 2008) – Carfax today expanded its historic carbon neutral initiative at Michigan International Speedway to include the first-ever NASCAR Sprint Cup Series car. Carfax, lead sponsor of the No. 28 Ford participating in the 3M Performance 400 on Aug. 17, will offset all carbon emissions generated by the car from race activities that day, marking the first time a Sprint Cup Series car will be carbon neutral for an event.
In addition, the NASCAR Nationwide Series CARFAX 250 on Aug. 16 will be carbon neutral via a donation to The Conservation Fund to offset the carbon dioxide that results from the race, including the energy use at the venue, the gasoline used by the race cars during the race, employee and fan travel, hotel stays, and camping generators.
Carfax offset more than 4,200 tons of carbon emissions from last year’s NASCAR Busch Series CARFAX 250, making it the first carbon neutral stock car event in history. MIS and The Conservation Fund have partnered with Carfax in support of this year’s effort.
“Last year’s race was a great first step toward reducing our carbon footprint,” said Larry Gamache, communications director at Carfax. “With the support of our partners, we’re expanding our efforts beyond the CARFAX 250 and into the NASCAR Sprint Cup Series to continue that success. We realize there’s a lot of work still to be done, but it’s important that people see how easy it is to make a positive impact on global climate change.”
To symbolize the joint initiative and commemorate Michigan International Speedway’s 40th anniversary this season, Carfax and MIS will plant 40 trees outside of the racetrack.
“We applaud our partner’s shared concern for environmental issues and view their approach as one of the many options available to help mitigate environmental impacts,” Michigan International Speedway President Roger Curtis said. “At MIS, our efforts, at least initially, are focused on reducing the immediate impacts from our operations and events through broad-based recycling efforts, partnerships with local governments and agencies to identify more efficient means of operation, pursuing renewable power sources and through conservation efforts.”
Carfax is making a donation to The Conservation Fund to purchase and retire carbon offsets for its operations and activities associated with the NASCAR Nationwide Series CARFAX 250 and the Carfax-sponsored Sprint Cup car.
“Habitat loss and climate change are two of the greatest environmental challenges of our time,” said The Conservation Fund’s President Larry Selzer. “Now more than ever, addressing these challenges will require a mix of public and private financing. The Fund applauds Carfax for its industry-leading commitment to offset the CARFAX 250 and its NASCAR Sprint Cup Series car. Carfax’s support will result in the restoration of more than 4,300 trees at one of our nation’s most sensitive National Wildlife Refuges – creating new wildlife habitat, cleaning our air, and enhancing public recreation areas we can all enjoy.”
Editor’s note: Representatives from Carfax, MIS and The Conservation Fund are available for interview to discuss the efforts at the CARFAX 250 and the importance of carbon footprint reduction. To schedule an interview, please contact Christopher Basso at Carfax, 703-934-2664; or Dennis Worden at Michigan International Speedway, 517-592-1204.
About Carfax (www.carfax.com)
Millions of consumers rely on the most trusted provider of vehicle history information, Carfax, each year. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. Carfax Vehicle History Reports™ provide information that can impact a consumer’s decision about a used car or truck. Carfax is a wholly-owned subsidiary of R.L. Polk & Co. For more information, visit www.carfax.com.
About Michigan International Speedway
Michigan International Speedway is a wholly-owned subsidiary of International Speedway Corp., the Daytona Beach-based company and leading promoter of motorsports events nationwide. The 40-year-old, two-mile speedway in Brooklyn, Mich., hosts NASCAR’s Sprint Cup Series, the Nationwide Series, Craftsman Truck Series and ARCA RE/MAX Series. For more information, visit www.MISpeedway.com.
About The Conservation Fund
The Conservation Fund is the nation’s foremost environmental nonprofit dedicated to protecting America’s land and water legacy for current and future generations. Seeking innovative conservation solutions for the 21st century, the Fund works to integrate economic and environmental goals. Since its founding in 1985, the Fund has helped its partners safeguard wildlife habitat, working landscapes, community “greenspace,” and historic sites totaling more than 6 million acres. With 1% fund raising costs and 97% program allocation, The Conservation Fund is recognized as the nation’s top rated environmental nonprofit by both the American Institute of Philanthropy and Charity Navigator. http://www.conservationfund.org.