Why Work with WILX for Your Complete Marketing Campaign?

WILX Media is more than a TV station. More than a website. It is a full multi-media solution for your business. We reach more viewers than any other media outlet in mid-Michigan… nearly 98% of households every month. WILX Digital (web, mobile, tablet, Facebook) has become an integral part of our advertisers’ marketing plan, to complement their TV advertising. With the addition of our cable 24/7 local weather channel (10.2 over the air, and available on Comcast and WOW) and Antenna TV (10.3 over the air, and available on Comcast and WOW) we have the opportunity to target specific audiences with your custom message, at very reasonable ad prices and tons of frequency. Your Account Executive at WILX Media will work with you to determine what you wish to accomplish with your advertising, and how each of WILX Media’s outlets can work together in a customized way… to help you reach your goals. As media experts, we won’t “sell you what we want to sell.” We will consult with you on your overall strategy… and knowing that we have the audience you need to reach, help you develop a message that works. It’s about putting the right message in front of the right people, the right number of times. Call us today and see how we can help you!

High Quality Production for TV and Digital

Ask around… which media outlet consistently produces high quality, effective, attention-grabbing advertisements on TV and on digital? The answer will be WILX. All our campaigns are shot and edited in high definition, with expert graphics and effects. Together, our highly skilled videographers and editors produce campaigns that work. We will also integrate your message across all platforms (TV, web, Facebook, mobile) so everything works together. And best of all…we don’t charge an arm and a leg. Often, production costs are included in your advertising package. Ask us!

Reach the Right People with a Targeted Campaign

WILX Media offers some of the most effective “fully integrated” advertising campaigns in the market. Advertisers see big results from MomsEveryday.com and LivingTODAY. Click the icon to visit each of these web pages.

Local X Digital Marketing

Through our partner Local X Marketing, WILX Media brings national quality digital marketing to our local clients. We offer a full suite of solutions to help take your business to another level. Your WILX Media rep may suggest that your marketing and advertising plan includes such things as Audience Targeting, Pay Per Click, SEO, Social Media Management, Database (email) Marketing. Local X also specializes in website design, so ask your rep today! Every Local X campaign comes with a Digital Dashboard which will help you track the effectiveness of all your advertising!

Weather Channel

WILX Media is the only official partner of The Weather Channel and Weather.com. We have the ability to place your ads on both Weather.com and the Weather Channel's app, with the ability to target users based on their current location, anywhere in mid-Michigan or across the country. We can even deliver different ads based on the weather conditions. Ask your rep for more information about this exciting opportunity. Follow this link to view a short explanatory video.

WILX Sales Team

Debbie Petersmark
General Sales Manager
East Lansing, MI
Pat Schooley
National Sales Manager
Holt, MI
Paul Crockett
Local Sales Manager
/Account Rep

Okemos, MI
Jennifer Schroeder
Digital Media Coordinator
/Sales Assistant

East Lansing, MI
Lisa Dyck
/National Sales Assistant

Williamston, MI
Ann Allison
Account Rep
Grand Ledge, MI
Katie Brown
Account Rep
East Lansing, MI
Carrie Colligan
Account Rep
DeWitt, MI
Becky Pena
Senior Account Rep
Stockbridge, MI
Mindy Wise
Senior Account Rep
Holt, MI
Scott Truman
Account Rep
Mason, MI
Amanda LaScola
Account Rep
Grand Ledge, MI

Account Executive Opening

Local business is the heart of the Mid-Michigan economy. At WILX Media, helping local companies grow THEIR business is the heart of OUR business. WILX produces the highest viewed television newscasts in the market and has the most visited broadcast media digital platforms.

If you’re a creative, self-motivated salesperson with an entrepreneurial spirit interested in a career with unlimited earning potential please apply! WILX is seeking an Account Executive to sell and service existing and new accounts in the Lansing area. Sales experience and a college degree are preferred but not required. Training is provided along with full benefits including 401K. Start a rewarding career with the #1 Television station in Lansing.

Send resume to:
Attn: Debbie Petersmark
General Sales Manager
500 American Rd. Lansing, MI 48911.

Current WILX employees applying for this position should submit an application to station HR Department.

Contact WILX

General Contact Info
Debbie Petersmark
General Sales Manager

Station Phone Number

Station Fax Numbers
News 10: 517-393-9180
General Info: 517-393-8555
Community Announcements: 517-393-8555
Sales: 517-393-8555

Traffic Department
Send traffic instructions to

Mailing Address
500 American Road
Lansing, MI 48911
WILX 500 American Road Lansing, MI 48911 517-393-0110
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