Price wars in the back to school aisle may mean big savings for consumers, no matter how hefty the list.
"I need crayons, glue, markers, scissors, a book bag," elementary student, Kelsey Kraft explains
And what used to cost parents 1, 2, maybe even 5 bucks is now a heck of a lot cheaper, costing them just pocket change.
"It's easier to find things that can fit our budget," Endres says.
Some deals are even better that.
At Meijer, notebooks that were a buck are now 5 cents, and calculators have been slashed down from $16 to $10.
At Target, Crayola markers are going for 79 cents, when they used to be more than 3 times that price.
"We're just trying to be cost effective," Target manager, Annelise Christensen tells us.
The point is to offset any further damage that could be done to the economy in what the National Retail Federation is predicting as a dismal year for school sales, with a loss of 7.5% percent.
"Second to the day after Thanksgiving and our Christmas sales, this is really the biggest time for us," Christensen explains.
It looks like their plan is working.
"I started to say no you can't have that, it's a trapper keeper, it's one of the things you don't need and then I saw the price, and I said OK," Endres tells us.
Sending her home with more stuff in the cart, but also with a cheaper bill.