Cheerios Warning

FDA takes issue with Cheerios health claims

** FILE ** A box of General Mills' Cheerios is seen on a shelf at a Shaw's Supermarket in Gloucester, Mass. in this Dec. 15, 2007 file photo. General Mills Inc. on Wednesday, June 25, 2008 said costs for hedging commodities drove its fourth-quarter profit down 17 percent, but strong sales of yogurt, cookie mixes and Cheerios boosted revenue above Wall Street expectations. (AP Photo/Lisa Poole, file)

Federal regulators are scolding the maker of Cheerios, saying it made inappropriate claims about the popular cereal's ability to lower cholesterol and treat heart disease.
The Food and Drug Administration says in a warning letter to General Mills that language on the Cheerios box suggests the cereal is designed to prevent or treat heart disease. Regulators say that only FDA-approved drugs are allowed to make such claims.
Among other claims, the labeling states: "you can lower your cholesterol 4 percent in six weeks."
General Mills said the health claims on Cheerios have been approved for 12 years and the FDA's complaints deal with how the language appears on the box. The company said in a statement that the science was not in question.

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  • by Cheerios Fan on May 12, 2009 at 10:18 AM
    I've been eating Cheerios since I was a kid, I'm 55 years old and still eat them on a regular basis along with the original oatmeal. I do not take any type of perscriptions for high blood pressure or cholesterol. I'm the only one in my family of eight that loves cereal and the only one not on perscription drugs. You figure it out. I'm sure the FDA could put a warning on just about anything we stick in our mouth including your foot. Leave my Cheerios alone.
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