GM Says No to Super Bowl

By: Associated Press
By: Associated Press

General Motors says that it costs too much to advertise during the Super Bowl.

Marketing chief Joel Ewanick says the company won't run ads during the big game in February.

Ewanick said in a statement Friday that GM can't justify the expense because of a significant price increase for next year's event.

The move comes as the company reviews its global advertising budget. GM spent about $4.5 billion on advertising last year.

The Super Bowl is advertising's biggest stage. Companies spent an average of $3.5 million for a 30-second commercial during this year's game.

It's not the first advertising change this week for GM. The company also decided to pull $10 million in ads from Facebook, saying they weren't effective.


WILX.com is happy to provide a forum for commenting and discussion. Please respect and abide by the house rules:

Keep it clean, keep it civil, keep it truthful, stay on topic, be responsible, share your knowledge, and please suggest removal of comments that violate these standards.

See full commenting rules...
powered by Disqus
WILX 500 American Road Lansing, MI 48911 517-393-0110
Gray Television, Inc. - Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 152085255 - wilx.com/a?a=152085255