2012 Ad Blitz: Big Money, Smaller Audience

By: AP
By: AP

WASHINGTON (AP) -- One million ads. More than $1 billion. Ten battleground states.

Those numbers tell the story of the 2012 presidential campaign TV ad blitz. Never before has so much money been spent on so many commercials aimed at so few voters.

Television ads were the primary communications tool for President Barack Obama and Republican challenger Mitt Romney.

The two presidential campaigns, the political parties and their allied independent groups aired more than a million ads between June and the end of October, according to the Wesleyan University Media Project.

That's almost 40 percent more TV ads than the number that ran in the same period four years ago when Obama defeated Republican John McCain.


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