It's getting crowded in the race to succeed Zhu Zhu Pets as the next hot holiday toy. Collectibility and cuteness are off the charts this year.
Toys R Us, which came out with its "hot toy" list on Tuesday, is betting on a few contenders for the cute crown. Those include Blip Toys' Squinkies, tiny figures that fit inside a toy dispensing machines and Mattel Inc.'s Sing-a-ma-jigs, colorful plush dolls that harmonize.
Cepia LLC introduced new lines of Zhu Zhu pets this year and Hasbro Inc. is pushing Furry Frenzies, which similarly skitter around. Another cute collectible: Zoobles. The line includes brightly patterned creatures that fold into balls and pop open on magnetized stands.
Toy makers can make up to half of their annual revenue during the crucial holiday quarter.
Following are the Toys"R"Us "Fabulous 15," representing the best new toys of the holiday season (listed in alphabetical order):
Calico Critters Luxury Townhouse from International Playthings
Cuponk™ from Hasbro® Games
Disney® Princess & Me™ dolls from JAKKS Pacific®
Disney-Pixar® "Toy Story 3" Imaginext™ Tri-County Landfill from Fisher-Price®
Fast Lane® Wild Fire RC from Toys"R"Us®
Imaginext™ Bigfoot the Monster from Fisher-Price®
Leapster Explorer™ from LeapFrog®
Loopz® from Mattel®
Minotaurus from LEGO® Systems, Inc.
Monster High™ Cleo DeNile™ and Deuce Gorgon™ doll set from Mattel®
NERF N-Strike™ Stampede ECS™ from Hasbro®
Pillow Pets™ from Ontel Products Corp.
Sing-a-ma-jigs!™ from Mattel®
Squinkies™ Cupcake Surprise! Bake Shop from blip® toys
Tomica Hypercity Mega Station Set from TOMY®
According to Google, internet searches for Hasbro's "Nerf Stampede" are up more than 1,700 percent over the last 30 days and searches for Mattel's Sing-a-ma-jigs have doubled since July.
Other popular searches: rare or vintage Silly Bandz, Iwako erasers, balance bikes, OtterBox brand of cases for the iPhone 4, flip video cameras and 3D TV's.