Popular Tourism Campaign In Jeopardy

By: Associated Press
By: Associated Press

The state's popular "Pure Michigan" advertising campaign will be significantly scaled back unless state lawmakers quickly find a new way to pay for it.

State officials say the campaign promoting Michigan's travel destinations to a nationwide audience won't be able to make a summer advertising splash unless it gets substantially more money approved within the next few weeks.

Reduced advertising would be a significant blow to a Michigan tourism industry already struggling to weather the state's long-running economic slump.

The tourism promotion's budget reached an all-time high of $30 million in the most recently completed fiscal year.

The campaign has less than $6 million budgeted for the current fiscal year.


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  • by Anonymous on Feb 25, 2010 at 08:03 AM
    Get jobs into Mich and then worry about the tourist business.Jenn failed in getting jobs into Mich from other countries,can't change or fix things that are keeping jobs out of Mi.So how can she even handle helping the tourist business?The few left that is.Only the big money ones.Even many of the nice homes on the great lakes are up for sale.Cities and towns are a mess with all the cuts.Run an ad,saying come to Mich and see the thousands living in poverty,The empty factories and homes.All the closed down tourist business.Maybe people can catch the carp coming into lake Mich.Or visit Detroit and see all the slums and blighted properties.See the many homeless on the streets.Even Mich people are going on vacations in other states.Gas prices are cheaper as well as many things.The Mich news is read by many out of state people.We can't hide our state behind a government that has ruined Mich.Things are BAD in Mich.So why waste money on this at this time.Fix Mi first.
  • by Anonymous on Jan 19, 2010 at 11:00 AM
    Where does it say that the feds are or would be promoting out state's tourism? Another everyone else should give money back but me person! Money has to come from somewhere, people need to start thinking in the big picture instead of just for themselves.
  • by Anonymous on Jan 18, 2010 at 03:00 PM
    Leave it to the government to have another program that does not have funding.
  • by Tourism on Jan 18, 2010 at 02:43 PM
    The federal government shouldn't be promoting our States tourism. Our State Government has already spent a great deal on a tourism message and I don't expect just throwing more money at will help significantly. Maybe the hotel operators and restaurants and other tourist entities pony up the funds. I already spend money for the activities I enjoy so why should I subsidize the activities I don't attend or care about. Why don't the big corporations like Shell and Mcdonald's and other large Corporations that benefit from tourism advertise and promote tourism. Why? because if they can get the taxpayer to do it they reap the benefits double. It is all about greed and the political establishment getting into to our wallets. I'll choose my vacation location without the help of the State government or any other political hacks of either party. Greed brought down the economy and you want us taxpayers to bail you out. Consumers hold your ground and stop the subsidies. Pay as you go !!!
  • by fredjonesiii on Jan 18, 2010 at 02:08 PM
    Maybe they should ask Mr. Allen (Tim) to do it for free, IF he's been paid for his services.
  • by tombo Location: e.l., mi on Jan 18, 2010 at 10:32 AM
    The only thing the current legislature should be worrying about is new industry for our state. We will continue to have a tourism industry, though it may shrink a bit due to the overall economy. If we cannot get new businesses to relocate to Michigan, we will fail. It is really quite simple.
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