Popular Tourism Campaign In Jeopardy

By: Associated Press
By: Associated Press

The state's popular "Pure Michigan" advertising campaign will be significantly scaled back unless state lawmakers quickly find a new way to pay for it.

State officials say the campaign promoting Michigan's travel destinations to a nationwide audience won't be able to make a summer advertising splash unless it gets substantially more money approved within the next few weeks.

Reduced advertising would be a significant blow to a Michigan tourism industry already struggling to weather the state's long-running economic slump.

The tourism promotion's budget reached an all-time high of $30 million in the most recently completed fiscal year.

The campaign has less than $6 million budgeted for the current fiscal year.

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