Buick Names New Boss

By: Associated Press
By: Associated Press

A veteran automobile marketer has been named to lead General Motors' Buick-GMC division.

Michael Richards, who held a variety of sales and marketing positions over more than a quarter-century at Ford Motor Co., will succeed Susan Docherty, who was appointed GM's head of sales in October.

The 52-year-old Richards was appointed general manager of Buick GMC Tuesday by Robert A. Lutz, GM's vice chairman of marketing and communications.

Richards worked at Ford from 1981 to 2008. Most recently, he led the use of digital and Internet-based sales and marketing for the automobile industry at Trilogy Enterprises Inc. in Austin, Texas. He has also been a consultant to J.D. Power and Associates in Troy, Mich.


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