Young Car Buyers Rely on Internet

By: Associated Press
By: Associated Press

A study released today says young, first-time US car buyers turn to the Internet more than parents or friends to research their purchase.

Thirty-five percent of the first-time buyers said the Internet was their most important source of information when making decisions about their first vehicle.

Twenty-five percent said their parents were most important, while 13 percent ranked their friends' opinions as most important.

The Polk Center for Automotive Studies interviewed 366 first-time buyers ages 18 to 30 from across the country to complete this study.

The study also says that young buyers aren't turning to television, magazines and newspapers for their car information.

WILX 500 American Road Lansing, MI 48911 517-393-0110
Copyright © 2002-2016 - Designed by Gray Digital Media - Powered by Clickability 2234612 -
Gray Television, Inc.