Iacocca Pitching Chrysler Again

By: Associated Press
By: Associated Press

Former chairman and CEO Lee Iacocca has filmed three television commercials for what is now DaimlerChrysler AG's Chrysler Group.

The company he helped save from bankruptcy a quarter-century ago features Iacocca's signature tagline: "If you can find a better car, buy it."

But the line is delivered by actor Jason Alexander, formerly of the TV comedy “Seinfeld.”

Eighty-year-old Iacocca retired from Chrysler in 1992. His appearances are part of a $75 million advertising campaign touting a sales promotion that offers employee pricing to the public on most vehicles.

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