Underage Drinking PSA Challenge

By: Sherene Tagharobi Email
By: Sherene Tagharobi Email
alcohol bottles

The Augusta Commission voted to decrease the distance stores selling alcohol must be from one another. (January 20, 2011 / WRDW-TV)

It's the final stretch before spring break for students at Grand Ledge high school.

"There's trips to Florida and Mexico, and a lot of party cities," said senior Jessica Baker.

They're places she hopes her peers make smart decisions.

"It's just a sense of fredom, so it's very easy to get caught up in something that can bring you down like alcohol," Baker said.

That's why the Michigan Liquor Control Commission wants students to submit 30-60 second video PSA's. The theme is we all lose when kids buy booze. The idea's to capitalize on teens' interest in technology.

"Kids are using their cell phones to take videos of each other and take videos at parties and blast them all over social media sites," said Andrea Miller, PIO for the commission.

Baker is a member of Students Against Destructive Decisions, or SADD. She and her advisor say it's a good idea hardly six weeks after three Holt teenagers died in a car crash.

"These were real people and they had lives and now they're gone and we wanna stop that from happening," Baker said.

"Not everybody is drinking, there are different ways to have fun and be smart, because we don't want to see accidents happen like we saw with Holt, we want to try to prevent that," Hengesbach said.

So far there's been only one video submitted. It's from a school in Kalamazoo, but the Liquor Control Commission hopes students from across the state will get involved by the April 29 deadline.

"We want to get the word out as fast as we can, there's only 6 weeks left," Miller said.

Baker says students hear the message all the time but hopes this will be different.

"Hearing it from other students and hearing it in a fun way takes out the..it's such a serious aspect of it," she said.

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