If you stopped in Meijer Thursday and looked around, you might just forget what day it is, if not for the friendly greeter out front.
"Happy thanksgiving!" She said to each customer that walked in.
It was business as usual at Meijer stores on Thanksgiving Thursday. Still for some, it felt a little strange to be shopping on this holiday.
"It's a little sad actually," Kendra Adams said. "I'm utilizing them, don't get me wrong, my procrastination has reached new levels, it's just sad [the employees] can't be with their families."
While others saw the extended hours as an opportunity.
"For me it works out because I work nights and I didn't get a chance to shop this week," Steve Dexter said. "Now I can get my groceries for Thanksgiving."
This is not the first year Meijer stores have been open on Thanksgiving, in fact they've done it for years. Retail experts say other stores are following suit.
Kroger, Walmart, and K-mart were also open Thursday. Sears was open too -- for the first time in store history -- even if it was just for five hours in the morning.
Other retailers planned to open later on Thanksgiving night to give Black Friday shoppers a head start.
"Getting up at 3 a.m. is no longer the thing because you could shop at Midnight tonight to do your shopping, or even right now," Adams said.
It's all about getting you through the door this holiday season, no matter the day or the time.
"With the economy the way it is, the sales are great, why not come in?" Janine Widzinski said.
An increase in holiday sales this year, that's what retailers will really be thankful for.
At least one lawmaker in New York is not happy with big box stores being open on Thanksgiving. Suffolk County Executive Steve Levy intends to propose a bill to force stores to close, at least for a few hours on this holiday.