Old Town isn't seeing the door busts quite like the mall, but shop owners say they have a steady flow of holiday shoppers.
"It's almost a tourist attraction for Lansing because its a little different than your typical mall experience," said Lamb's Gate Antiques employee Ashley Lamb of Old Town.
"The enthusiasm is different this year. We've got our loyal customers that come all the time. But now we are seeing different people coming to Old Town for the first time," said Grace Boutique employee Veronica Gracia-Wing.
Old Town shop owners say the "Shop Michigan Downtown Holiday Challenge" is boosting business through social networking.
"Facebook has been huge for it. I know there is a group 'Shop Lansing, Shop Local' that everyone is happy to post ...'I did this today,'" said Gracia-Wing.
Shop owners say they don't compete with the mall's slashed prices and won't be offering Holiday sales. Instead, they attract customers looking for special items.
"We are shopping to look for different unique items that you can't find at the mall," said Old Town shopper Keith Myers.
Staff at Polka Dots Boutique says they have seen record sales in the last two weeks.
"Old Town is kickin' and hoppin'," said Gracia-Wing.