Silver Bells Boosts Business

By: Jamie Edmonds Email
By: Jamie Edmonds Email

The preparations for Silver Bells continued Friday afternoon, while business's in Lansing's downtown anticipated a big night.

"This is our version of Black Friday," Brandon McClain of Michigania said.

McClain is an associate at Michigania on Washington Avenue. He said 20-30 percent of their whole year's business comes during the holidays, a big chunk of it comes the night of Silver Bells.

"We've had people from Alma, from Mt. Pleasant, from Grand Rapids," McClain said of Silver Bells night. "They all come here to shop and enjoy the festivities."

Other businesses feel the same, which is why most of them opted to stay open late Friday night to cash in on the crowds.

"We're looking forward to this evening to boost sales," McClain said.

Silver Bells in the City is always a good night for business in Lansing, but there's a new campaign pushing people to shop in downtowns state-wide this holiday season.

It's called "ShopMIdowntown Holiday Challenge."

"We hope for the businesses it will draw more customers who will realize it's more interesting an experience than clicking online or shopping in a big box store," Michael Rogers said.

Not to mention, Rogers of the Small Business Association of Michigan said, for every $100 dollars you spend locally, $73 of it stays in the community, compared to $43 dollars out of every $100 for big chains.

"Think of it beyond the lowest price, or free shipping," Rogers said, "and help out a local small business owner."

Rogers said shopping locally creates jobs and keeps people in business, which is what Michiganders need, no matter the season.

"We're crossing our fingers Christmas comes early for us," McClain said.

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