It's 5 a.m. and "Eye of the Tiger" is blasting throughout the Best Buy at the Lansing Mall. People are flooding the store, finally getting to do the shopping they've been waiting for.
It was still dark out when the doors bust open, but no one seemed too tired. In fact, they were wide awake.
"We got the music going, we were clapping as they came in, so we had fun," said Store Manager Jeremiah Hernandez.
Shoppers were energized, rushing inside one after another. Some were hunting for those big ticket items like a T.V., others just looking for the perfect Christmas gifts.
Marcia walker got there hours after doors open and still went home happy, but not everyone took that chance.
The lines started days ago, people bundled up and braving the cold just to be a part of the Black Friday madness. Those we talked to say the money they save makes it all worthwhile.
"Looks like we're going to save about $600," said Cecilia Macias.
Not bad when you have a long shopping list and need to stretch that dollar.
"We have three kids, so a big family. It's pretty fun to shop at this time, save more money so your money gets out further," she said.