Shhh! TV Ads Can't Blare Anymore

By: Associated Press
By: Associated Press

NEW YORK (AP) -- TV viewing could soon sound a little calmer. The CALM Act, which limits the volume of TV commercials, goes into effect on Thursday.

CALM stands for Commercial Advertisement Loudness Mitigation. The act is designed to prevent TV commercials from blaring at louder volumes than the program content they accompany. The rules govern broadcasters as well as cable and satellite operators.

The rules are meant to protect viewers from excessively loud commercials.

The Federal Communications Commission adopted the rules a year ago, but gave the industry a one-year grace period to adopt them.

Suspected violations can be reported by the public to the FCC on its website.


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Comments are posted from viewers like you and do not always reflect the views of this station.
  • by Josh on Dec 13, 2012 at 07:44 AM
    I wish they had enacted this law 10 or 20 years ago when I still watched TV.
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