'Pure Michigan' Campaign Seeks Money

By: Associated Press
By: Associated Press

LANSING -- Tourism supporters are again asking Michigan lawmakers to pump more money into the state's Pure Michigan advertising campaign this year.
Pure Michigan supporters want $25 million to get commercials advertising the state's tourism attractions on the air for the winter and spring. State lawmakers say they support Pure Michigan but they haven't agreed on a way to pay for it.
The Michigan Lodging and Tourism Association says Wednesday that a dozen billboards are being used on major highways around Lansing to send lawmakers a message on their way to the Capitol. The billboards read: "Hey Legislature ... Fund Pure Michigan Now!"
Billboards were donated by the Outdoor Advertising Association of Michigan.


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