'Pure Michigan' Campaign Seeks Money

By: Associated Press
By: Associated Press

LANSING -- Tourism supporters are again asking Michigan lawmakers to pump more money into the state's Pure Michigan advertising campaign this year.
Pure Michigan supporters want $25 million to get commercials advertising the state's tourism attractions on the air for the winter and spring. State lawmakers say they support Pure Michigan but they haven't agreed on a way to pay for it.
The Michigan Lodging and Tourism Association says Wednesday that a dozen billboards are being used on major highways around Lansing to send lawmakers a message on their way to the Capitol. The billboards read: "Hey Legislature ... Fund Pure Michigan Now!"
Billboards were donated by the Outdoor Advertising Association of Michigan.

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  • by Anonymous on Nov 22, 2010 at 04:37 AM
    Trying to promote a dieing state,with not enough JOBS,makes no sense.So many tourist things have closed due to the old single business tax and the new tax that are in now?Only the big attractions backed by big money are still going.Sure Mich has beautiful country scenes,the great lakes and resorts.However,how many people can travel,vacation,and just site see from not only Mich,but all over the USA.JOB loss has hit all over the USA and with that,many have nothing left.So the ads only are for the rich that can afford.So if that is the case tax the rich a few extra pennies for the ads.Not the poorer ones who won't be doing anything to enjoy Pure Michigan.Or Get THOUSANDS of decent paying JOBS in MICHIGAN so ALL can work and do things.
  • by CJ Location: DeWitt on Nov 17, 2010 at 05:06 PM
    Maybe if the State of Michigan didn't pay Tim Allen half a million dollars to do the voice....they would have a little money left over to run more ads.
  • by Ann on Nov 17, 2010 at 03:52 PM
    Why do we have to pay isn't the state in bad enough financial problems not to mention the unemployment problems.
  • by Anonymous on Nov 17, 2010 at 11:24 AM
    The amount of money and effort that is used on lobbying could be put to use to fix the problem.
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