'Pure Michigan' Ad Campaign Gets Boost

By: AP
By: AP

DEARBORN, Mich. -- Gov. Rick Snyder has signed a bill extending the Pure Michigan travel promotion advertising campaign.
The signing ceremony was held Thursday at The Henry Ford museum complex in Dearborn.
The legislation allows an additional $10 million to be transferred to Pure Michigan from the state's 21st Century Jobs Fund.
That's double the previous amount and raises overall Pure Michigan funding for this budget year to $25 million, as Snyder requested.
It is the third bill signed by the new Republican governor, who took office in January. He signed two agricultural bills Tuesday.
Pure Michigan campaigns promote the state's beaches, golf courses and other destinations to potential tourists. The extra $10 million will pay for regional campaigns targeting cities such as Chicago, Columbus, Cleveland and Indianapolis.


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