Lansing Snags New Cadillac

By: Lauren Zakalik Email
By: Lauren Zakalik Email

"i've seen the car. And if i were a BMW, I wouldn't be happy."

General Motors' new CEO Dan Akerson makes an announcement to the world: GM knows luxury-- and luxury will be manufactured in Lansing.

"It's a great facility," Akerson says when we ask him why Lansing was chosen. "It's got a great track record. It's one of our top plants in the United States."

Akerson and other dignitaries were in town Thursday to publicize the $190-million dollar investment Lansing's Grand River plant is about to get. A brand-new cadillac will be built from the ground-up here.

"This is what it's about," says Lansing Mayor Virg Bernero. "You've got to make things. Great states can't just consume, great states have to produce."

"The decade has been such a wrenching decade for the auto industry and Michigan-- I'm so happy for everyone. This signals we're climbing out," says Governor Jennifer Granholm.

Oddly, not one single time did anyone mention the name of this new car during the press conference, and that was for a reason. We've heard reports they're calling the new, compact Cadillac the ATS, but GM says they haven't unveiled the car yet-- so they're staying mum on the name.

They also won't say when exactly production is set to start on the new cadillac-- GM wouldn't even give us an estimate, and we don't know who will fill the 600-some jobs that will be coming. But they pledge-- it will be made, and it will be made here.

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