Lansing-Made Vehicles To Be Showcased At Auto Show

By: Liam Martin Email
By: Liam Martin Email

LANSING -- The Buick Enclave -- just one of the Lansing-made vehicles expected to roll down to the North American International Auto Show in Detroit.

"It showcases our products, and it showcases our people who build those products," says Brian Fredline, president of the Local UAW 602, which represents workers at GM's Delta Township Assembly Plant.

He says a lucky Enclave and GMC Acadia Denali will likely be picked out of a pool by GM marketing experts, dolled up by a detailer and then displayed next week -- for hundreds of thousands to see -- on the floor of the Cobo Center.

And it is no surprise that vehicles at the Delta Township Assembly Plant, and at Lansing Grand River, will be show-cased in one of the country's largest auto shows, expected to bring in $400 million to the local economy.

After all, the Enclave, Acadia, Cadillac CTS and Chevy Traverse have been among GM's best-selling makes, making them ideal candidates for the floor.

"They're American made vehicles made by Americans," says Mike Green, president of the Local UAW 652, which represents workers at LGR. "How much better can it get than that?"

New sales figures out this week show GM's four remaining brands saw a 21 percent sales gain in 2010. Ford, at 19 percent, and Chrysler, at 17 percent, also reported better-than-expected jumps -- with overall U.S. Auto sales in the positive for the first time since the recession.

"They are world-class vehicles, and that is showing in the marketplace," Fredline says.

And the numbers, according to officials from each of the Big Three automakers, are only expected to get better in 2011.

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