House Approves $10M Boost For Pure Michigan

By: Associated Press
By: Associated Press

A bill that would transfer an additional $10 million into the state's Pure Michigan tourism advertising campaign has cleared a key hurdle.
The Michigan House approved the measure Thursday by a 95-13 vote. The bill now goes to the Senate.
The bill allows a total of $20 million to go into the Pure Michigan promotion from the state's 21st Century Jobs Fund. That would be an increase from the currently scheduled $10 million.
Supporters of the Pure Michigan campaign say the latest proposed increase would boost overall funding for the program to $25 million as requested by Gov. Rick Snyder.
The Pure Michigan campaign has received positive reviews from lawmakers but they haven't agreed on a steady, permanent funding source.

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  • by John Location: Lansing on Feb 10, 2011 at 05:00 PM
    There is no clear evidence that the pure michigan campaign proivdes any benefit. Gov Snyder touted another one of his fuzzy math answers, but the data is again flawed. The company providing the numbers is in the business of providing advertising progams. If they said it did not work, they would be out of business. The results include a survey of 1,500 tourists from the midwest, but the survey did not ask if what brought them to the State. The fuzzy math includes all tourism dollars, regardless if the Pur Michigan ads brought people here. To wast $20 million and tell state employess to take a pay cut to pay for it is absurd and down right shamefull.
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