It's a busy time of year at Schupbach's gun store in Jackson.
"Absolutely. We're cooking!" said store clerk Tom Irwin.
Cooking with hunters gearing up for firearm season, which starts 7 a.m. Monday.
"We're selling lots and lots of ammo, lots of licenses," he said.
It's a family tradition for hunters like Casey Masten.
"Me and my father and my oldest brother all go out at the same time," Masten said.
But it's not just gun retailers that are busy. Local body shops are seeing heavy traffic too.
"We're working 12 hours a day trying to keep up with the capacity of deer hits coming in," said Darrell Benedict, owner of Benedict Auto Body.
It is that season. Benedict says he's done more deer collision repairs this year than in years past.
"We're seeing six to seven deer hits a week," Benedict said.
Benedict sees those numbers increasing come Monday. He says drivers should look out for deer on the run.
"The deer are going to be on a rapid race, that's for sure. Deer will be running everywhere," he said.
Running away from hunters, and into the roads.
"When they hear them guns going off they start getting skiddish," said Masten.
Benedict says deer hit repairs can cost anywhere from 1,500 to six thousand dollars.
"Mostly it's front end damage, so it takes out headlights, hoods, radiators," said Benedict.
And experts say if you find yourself behind the wheel facing a deer -- don't swerve, brake firmly, and hang on to the wheel with both hands.
The DNR says hunters should wear orange hunting clothes and carry a phone on vibrate.