Italian automaker Fiat is coming back to the U.S. after nearly 30 years.
It's the first time Fiat has shown a car bound for this market since 1983, when it halted U.S. sales because of rust and other quality problems.
Fiat says it aims give drivers a sporty, Italian option at a lower price than the $20,000 Mini Cooper.
The 500 has been a big seller in Europe, but European buyers prefer small cars because gas prices are higher there. Small car sales have dipped in the U.S. this year as gas prices stabilized, but Fiat is betting they'll grow as fuel economy standards rise.