Cyber Monday: Not at Work

By: Rachel Thomas Email
By: Rachel Thomas Email

The National Retail Federation estimates 106 million americans are trading in lines at the mall to save money at the click of a button.

"We went online and did most of our shopping already. We found deals at Amazon.com. We were able to get books, cds, dvds," said director Kim Isaacson of Jackson National Life Insurance Company.

Employees at Jackson National say they may spend 5 to 10 hours on computers at work. But the company handbook says none of their 1800 employees should be spending them shopping online.

"We discourage our employees from using internet for personal use," said Isaacson.

But other employees in town are stealing a few moments to do just that.

"Maybe on a break or lunch or something, we might take a peak," said Mark Doherr, a Hyundai sales consultant.

Hyundai management discourages their employees from doing any personal shopping at work, but generally sees more benefits from online shopping than drawbacks. A Hyundai sales manager says the website has seen a 200 percent increase in online traffic in five years.

"Internet traffic is very important. Typically they've shopped your site and the competitors site. Our customers are well informed," said Hyundai general manager Les Bielby.

Nine ot ten retailers are offering Cyber Monday deals which have attracted 10 percent more online shoppers since last year.

"it's an arm's race to grab the shopper," said VP Tom Scott of Michigan Retailers Association.

Retailers are looking for any way including free shipping to snag the sale.

"All of ours were free shipping," said Isaacson.

Whether people buy at home or at work, retailers say online shopping still only makes up an average of 7 percent of their total sales.


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