Cyber Monday: Not at Work

By: Rachel Thomas Email
By: Rachel Thomas Email

The National Retail Federation estimates 106 million americans are trading in lines at the mall to save money at the click of a button.

"We went online and did most of our shopping already. We found deals at We were able to get books, cds, dvds," said director Kim Isaacson of Jackson National Life Insurance Company.

Employees at Jackson National say they may spend 5 to 10 hours on computers at work. But the company handbook says none of their 1800 employees should be spending them shopping online.

"We discourage our employees from using internet for personal use," said Isaacson.

But other employees in town are stealing a few moments to do just that.

"Maybe on a break or lunch or something, we might take a peak," said Mark Doherr, a Hyundai sales consultant.

Hyundai management discourages their employees from doing any personal shopping at work, but generally sees more benefits from online shopping than drawbacks. A Hyundai sales manager says the website has seen a 200 percent increase in online traffic in five years.

"Internet traffic is very important. Typically they've shopped your site and the competitors site. Our customers are well informed," said Hyundai general manager Les Bielby.

Nine ot ten retailers are offering Cyber Monday deals which have attracted 10 percent more online shoppers since last year.

"it's an arm's race to grab the shopper," said VP Tom Scott of Michigan Retailers Association.

Retailers are looking for any way including free shipping to snag the sale.

"All of ours were free shipping," said Isaacson.

Whether people buy at home or at work, retailers say online shopping still only makes up an average of 7 percent of their total sales.

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  • by Jason Location: Jackson on Nov 30, 2010 at 08:28 AM
    Oh come on, I've seen and heard what goes on in most office type work places. People do just about everything BUT their own job on the computer. Online purchasing, facebook, videos, e-mail, and the list goes on. And these people have the nerve to complain about not being paid enough?
  • by Anonymous on Nov 30, 2010 at 06:52 AM
    I AGREE, why should EMPLOYERS pay an hourly salary for their employees to shop for personal use on work time..Its WRONG and shouldnt be tolerated. Shop on your own time your own computer at HOME! This economy business shouldnt foot the bill for your personal errands.
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