"All of my pictures and videos--you know to heck with the phone--it was the memories, my life, everything is on that phone."
Police call it "apple picking" as stolen phones, especially iPhones are becoming a hot commodity.
Thieves are increasingly targeting the electronic devices with MSU Police reporting at least three such cases happening on campus in just the past week.
And it's not just on MSU's campus. Tara Kosloski was watching over her yard sale in Holt when it happened to her.
"A couple of girls asked if they could check out my stuff and I had my cell phone sitting next to a workstation where I was cleaning and pricing stuff," she said.
The two girls walked through her sale, grabbed her phone without her seeing, and then took off before she had even realized what happened, according to Kosloski.
"All of my pictures and videos, you know to heck with the phone, it was the memories," she said. "My life, everything is on that phone."
Holt police were able to track down the two girls and Kosloski's phone which was still in tact a short time later.
Sgt. Florence McGlothian Taylor with the MSU police department said they arrested three people Wednesday night for a stealing a phone from a student.
"It's a crime of opportunity," she said. "If you leave your phone on a desk, if you're studying, and not securing your property."
Taylor said people are often too engrossed in their devices and therefore unaware of what's happening around them.
"People are walking and texting or walking and listening to music, or walking and talking on their cell phone and they're just not looking at what's going on," she said.
Taylor said individuals should always walk with authority while they are on their phones and keep in constant touch with their surroundings.
Meanwhile, phone retailers recommend people should always back up their phones in case it gets stolen.
Many providers offer applications with GPS locators to help locate the phone or lock it remotely.