It's the same old rivalry between Michigan and Michigan State.
"It would be terrific if we won for a third time in a row, it would bring us back to the glory days of Spartan football back in the 60s," Michigan State University President Lou Anna Simon said.
But it just seems like there's something different, bigger, about Saturday's game in Ann Arbor.
"They're both 5-0, it's rejuvenated the in state rivalry," Michigan season ticket holder Peter Lemmer said.
"I don't remember there being this much hype surrounding Michigan/Michigan State in my lifetime," U of M season ticket holder Mark Jurcisin said.
More than just fans in Michigan are taking notice. According to Stubhub.com, this match up is the hottest college football game this week, and tickets have become a hot commodity.
More so, said the site than the recent Eminem and Jay Z concert in Detroit.
Wednesday there were 500 game tickets up for grabs on Stubhub and prices ranged from $200 to $2,000. Ditto for other sites, like Craig's list.
"On the Internet this morning there were tickets going for $1,400," Spartan season ticker holder Jim Morin said. "It's insane."
But with all this hype, comes the opportunity for counterfeiting. The University of Michigan is warning fans to be weary, especially if you can't see the ticket before you buy.
"The University of Michigan is trying to give information about what to look for in a counterfeit ticket," President Simon said. "It is really important your enthusiasm doesn't override common sense."
Web sites can offer some type of protection, because in some cases you're not charged until you enter the stadium, but U of M officials said unless you buy the tickets through the schools directly, nothing is full-proof.
"If people want to see the game that badly, good luck," Jurcisin said.
University of Michigan said real tickets have a silver, foil emblem on them.