7th District Attack Ads

By: Katie Kim Email
By: Katie Kim Email

The latest in a heated race: democratic Congressman Mark Schauer accusing his opponent of outsourcing jobs and Tim Walberg acting on the defense.

The Walberg camp called on the incumbent congressman to fix his TV ad on Thursday, claiming he took a quote out of context. But of all the money these candidates have spent on negative ads: are they helping their cause?

"I don't think it's good for American society," says voter Bob Pohl. "Because I think you're tearing someone down."

Most people we spoke to don't like them. But pollster Bernie Porn says regardless voters are listening.

"We'll always poll and they'll say 'no, no I'm not influenced by attack ads,' and you'll ask who they're voting for and they'll often site the issues or candidates based off of the ads," says Porn.

"It's a part of every election," says Richard Cole, MSU Advertising Department Director.

But Cole says both candidates should tread carefully.

"Any incumbent congressman, any former congressman has to be very very careful that every vote he gets with an attack, he isn't losing a vote," says Cole.

According to Cole, voters connect how candidates run campaigns to how they'll run their offices if elected.

But for a race as close as the 7th congressional district, pollsters say attack ads won't mean much in the end.

"It's going to depend on who comes out," says Porn.

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  • by Anonymous on Sep 27, 2010 at 08:58 AM
    If the amount of money and effort used in mudslinging was used for charities, our country would not be in the mess that it is in.
  • by Sandi on Sep 27, 2010 at 05:10 AM
    This is what I hate most about politicians, they don't deal with issues, they just slam each other. Why don't we just put gloves on them put them in a ring and let them just beat each other up. Winner takes Washington.
  • by Sans on Sep 24, 2010 at 08:16 AM
    I feel the same way. Don't like the adds, but don't like the two choices either. Flip a coin as neither choice is very good.
  • by anonymous on Sep 24, 2010 at 07:01 AM
    Michigan has problems that cannot be fixed by politicians that cannot speak on issues. I am tired of the democrats smear ads. Lets fix Michigan. Discuss issues not insult character. I would vote republican here because as usual, the BS is started by a democrat. Get busy, Give me a reason to listen to what you plan to do too restore Michigans economy. Bernero is pulling the same thing. Attack ads over things snyder dealt with and are done. Pitiful unadult people we choose to lead us.
  • by Anonymous on Sep 24, 2010 at 06:32 AM
    You know what's sad, whoever wins nothing will change I lost hope for Michigan.
  • by Anonymous on Sep 24, 2010 at 04:51 AM
    I hate attack adds, and at this point I wouldn't vote for either of them. Woder if you could just leave that spot blank? I don't feel either of them is very good.
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