Pure Michigan Won't Have Fall Advertising Campaign

By: Associated Press
By: Associated Press

LANSING, Mich. (AP) -- The popular Pure Michigan advertising campaign is tailing off for the year because of the state's government budget problems.
Campaign organizers released a statement Friday noting that its fall advertising campaign is canceled. The agency that runs Pure Michigan had said months ago the fall campaign would be dropped as it focused its smaller budget on a national TV campaign for the summer tourism season.
It's the first time since 2005 Michigan tourism hasn't had a fall advertising campaign. About $1.7 million was spent on fall advertising in 2009.
The Pure Michigan promotion budget for 2010 is about $17 million. That's down from $28 million in 2009.

You must be logged in to post comments.

Password (case sensitive):
Remember Me:

Read Comments

Comments are posted from viewers like you and do not always reflect the views of this station.
  • by Kelly Location: Lansing on Sep 17, 2010 at 10:04 AM
    What a shame. Those ads are very classy. I have relatives in Florida who see them all the time and love them.
WILX 500 American Road Lansing, MI 48911 517-393-0110
Copyright © 2002-2016 - Designed by Gray Digital Media - Powered by Clickability 103130389 - wilx.com/a?a=103130389
Gray Television, Inc.