After all the Black Friday lines and crowds, some are looking for a more low key experience.
"I really like boutique stores and the reason why is because you don't have to deal with a lot of the lines, a lot of the crowds. You can really navigate through the stores quite easily," said Kimberly Elahab.
Elahab joined the crowd earlier on Black Friday but spent the rest of the day visiting small businesses and getting some holiday shopping done in Old Town.
"To support small businesses, I take great pride in that and I was glad I was able to be here today on such a beautiful day in Michigan to support the local retailers here in Old Town," Elahab said.
Experts say small businesses need that help, especially with large retailers opening their doors even earlier this year for Black Friday.
"The large stores can carry a broader set of merchandize. They have the opportunity, because of their buying power and the assortment of merchandize, to offer lots of different kinds of things for sale. It's not as easy for small operations to compete with that," said MSU marketing professor Glenn Omura.
However, small business owner Kathy Holcomb disagrees. Her store in Old Town offers a range of holiday gifts that she says customers won't find at a large retailer.
"We offer things that are more personal where we remember working with you as a customer and we make it a relaxing, personal experience, which is something the big stores can't do," Holcomb said.
According to Holcomb, by creating a unique shopping environment, her business was still able to bring in the customers and the profit on Black Friday.